Sweden is a land of incredible cultural contrast. While urban Sweden is stylish, modern and sophisticated, the countryside offers many simpler pleasures for those in search of tranquillity.
Sweden's scenery generally has a gentler charm than that of neighbouring Norway's rugged coastline and mountains. Much of Sweden is forested, and there are thousands of lakes, notably large stretches of water between Gothenburg and the capital, Stockholm.
The lakeside resort of Östersund, in the centre of Sweden, is popular with Scandinavians, but most visitors opt first for the cities and the Baltic islands: the largest island, Gotland, with its array of ruined medieval churches, is a particular highlight. Another major attraction is the so-called 'Kingdom of Crystal', a forested area between Malmö and Stockholm boasting many fine glassworks.
The land and its people have an air of reserved calm, and while perhaps best known for its automotive and musical exports - Volvo and Abba are household names - a strong historical undertone bubbles close beneath the surface. Nowhere is this more apparent than in Stockholm, where dozens of museums, and attractive medieval and baroque edifices housing boutiques and cafés overlook the attractive harbour.

That’s not to say all the excitement ended thousands of years ago - far from it. While tradition reigns in places like Dalarna in the Swedish heartland and the Sami territory up north, much of Sweden today buzzes with a more contemporary energy. A wave of immigration in recent years has added spark and variety to the cultural milieu. Urban centres like Stockholm, Göteborg (otherwise known as Gothenburg) and Malmö consistently churn out cultural artefacts for an international audience (think IKEA, H&M, Absolut Vodka). The Island of Gotland, lying roughly equidistant between Sweden and Latvia, is Sweden's most richly historical area but also has a hip party vibe. Travellers come to Sweden as much for the flash clubs and ground-breaking new restaurants as they do for wilderness hikes and visits to wooden-horse factories.
Source: http://www.lonelyplanet.com; http://wikitravel.org